I’m a European designer who believes in better.

I'm the Managing Director of NOBL in the UK and Europe and Founder at #UPFRONT. I'm a Trustee of the Design Council and Pregnant Then Screwed.

This year I was awarded an OBE for my services to design and diversity.

Here’s a short, official-sounding version, suitable for copying and pasting

Lauren is a European designer and entrepreneur from Scotland. She lives in London and spends her time as MD of NOBL in the UK and Europe, and founder of #UPFRONT.  She speaks on global stages around the world from Sydney to Beijing, and New York to Hong Kong. She teaches at leading educational institutions from INSEEC to the University of Dundee, coaching the next generation of designers and doers. Prior to NOBL, Lauren was Director of Design at Good Lab.

Lauren co-founded Snook, an award winning global design consultancy based in London and Glasgow. Management Today recently named Lauren as one of the UK’s top 35 business women under 35. She designed and led Hyper Island’s new MA in Experience Design and was recently featured in ELLE UK as 30 women under 30 changing the world. Last year she was awarded an OBE for her services to design and diversity. 

You help us do the things we are tired of talking about”
— Rob Adkin, Citizens Advice
Style, smile and shifting the dial! Lauren delivered such an inspiring session for our cohort. If you get the chance to work with her seize it.

— Emma Ashru-Jones, The Comms Lab


I'm a contributing author to publications on range of topics from service design for government, design research to service design for social change. I have written for Creative Review, Adobe, Heart Internet, Shopify, NET magazine and used to blog for The Herald, the world's longest running national newspaper. Recent publications: 

// This is Service Design Doing

// Change Ahead: How Research and Design are Transforming Business Strategy 

// NSEAD - The National Society for Education in Art and Design

// The UX Career Handbook

// Rebalancing Public Partnerships

// Design Transitions; global view points on how design is changing

// This is Service Design Thinking

// Brand Driven Innovation: Strategies for Development


For the past ten years, I've taught at design schools all over Europe and beyond. I design and deliver talks, lectures, targeted workshops and one-to-one coaching on range of topics including service design, social change and entrepreneurship.