I’m a European designer who believes in better.

I'm the Managing Director of NOBL in the UK and Europe and Founder at #UPFRONT. I'm a Trustee of the Design Council.

This year I was awarded an OBE for my services to design and diversity.

Here’s a short, official-sounding version, suitable for copying and pasting

Lauren is a European designer and entrepreneur from Scotland. She lives in London and spends her time as MD of NOBL in the UK and Europe, and founder of #UPFRONT.  She speaks on global stages around the world from Sydney to Beijing, and New York to Hong Kong. She teaches at leading educational institutions from INSEEC to the University of Dundee, coaching the next generation of designers and doers. Prior to NOBL, Lauren was Director of Design at Good Lab.

Lauren co-founded Snook, an award winning global design consultancy based in London and Glasgow. Management Today recently named Lauren as one of the UK’s top 35 business women under 35. She designed and led Hyper Island’s new MA in Experience Design and was recently featured in ELLE UK as 30 women under 30 changing the world. Last year she was awarded an OBE for her services to design and diversity. 


Here’s a letter from me to you that probably isn't suitable for copying and pasting

Hi, I’m Lauren, a.k.a. redjotter

I started redjotter in August of 2008 as a way to document my summer work with DesignThinkers and share my ideas with the world. Little did I know that it would eventually grow into a popular service design journal attracting over 1000 visitors a month.

I grew up in Ayrshire and studied Innovative Product Design at The University of Dundee. In 2009, I graduated with Distinction from Masters of Design from The University of Dundee, where I specialised in Service Design.  

In winter 2009, I co-founded Snook with Sarah Drummond. Together we built MyPoliceThe Matter, Badge Maker, Nightriders and Dearest Scotland. My drive comes from my belief in people and my unwavering determination that things can be better.  Seven years on Snook works from studios in Glasgow and London. In 2015, I left Snook and moved on to build and lead a new MA in Digital Experience Design at Hyper Island in Manchester.

I used to be a board member of The Arches and Patient Opinion and an advisor to Vanilla Ink. In 2014, I graduated from the Entrepreneurship Development Program at Massachusetts Institute of Technology, Sloan School of Management

In 2014, Management Today featured me as one of the UK’s top business women under 35. My project Nightriders was recognised as a Nesta New Radical 2014 and featured on the front cover of The Observer. In 2016,  ELLE Magazine featured me as one of 30 women under 30 who are changing the world and I was featured in The Drum's top female digital leaders and The Young Women's Movement 30 under 30 inspiring women. 

I'm on the global advisory board of Participatory City. I'm a mentor and teacher at Year Here and I mentor Leslie Evans, the Permanent Secretary of the Scottish Government. I'm a Director of The Motherhood Plan and an advisor to TESS.

I always carry a red moleskin notebook. Because of the popularity of my blog, I am often referred to as redjotter. This makes me happy.

To stay in touch, follow me on Twitter or subscribe to my newsletter.

Here’s what I’m working on right now


You help us do the things we are tired of talking about”
— Rob Adkin, Citizens Advice
Style, smile and shifting the dial! Lauren delivered such an inspiring session for our cohort. If you get the chance to work with her seize it.

— Emma Ashru-Jones, The Comms Lab

I work with a range clients who come to me because of my fast, empathic, and understandable design methods; and my high-energy approach. My team at Snook pioneered the use of service design methods in Scotland's public sector. I worked with clients across the private, public and third sector to develop design programmes tackling a wide range of issues from our ageing population, delivery of mental health services to youth unemployment.  At Hyper Island, I worked with a range of global clients such as Dentsu and Glenmorangie supporting them to become learning organisations.

I now work with a range of clients as a process consultant, trainer and facilitator, within the fields of design, leadership and innovation. 


I'm a contributing author to publications on range of topics from service design for government, design research to service design for social change. I have written for Creative Review, Adobe, Heart Internet, Shopify, NET magazine and used to blog for The Herald, the world's longest running national newspaper. Recent publications: 

// This is Service Design Doing

// Change Ahead: How Research and Design are Transforming Business Strategy 

// NSEAD - The National Society for Education in Art and Design

// The UX Career Handbook

// Rebalancing Public Partnerships

// Design Transitions; global view points on how design is changing

// This is Service Design Thinking

// Brand Driven Innovation: Strategies for Development


For the past nine years, I've taught at design schools all over Europe and beyond. I design and deliver talks, lectures, targeted workshops and one-to-one coaching on range of topics including service design, social change and entrepreneurship.