master of design

THE END OF DESIGN

The End of Design was the public lecture accompanying my recent Masters Exhibition. [slideshare id=2131578&doc=theendofdesign-091005111752-phpapp01]

"Modern design has run its course. The challenges of our age demands a new design; in place of designing for desire we should design for inclusion, understanding and real world problem solving. The power of design thinking presents us with new opportunities for the future.

As Scotland's top rated institution for research design, the University of Dundee is uniquely placed to set out a new vision for the future of design. In this special lecture, Professors Tom Inns and Mike Press - both internationally acknowledged writers, researchers and broadcasters on design - provide a provocative and visionary of design in the 21st Century.

Evidence of this new design is seen in the work of this year's graduating Masters of Design students. The lecture accompanies their masters exhibition, providing vital contexts and insights into their work. Together, the lecture and exhibition emphasise Dundee's unique approach to the research and practice of design. "

Lasting around an hour this video is a deep insight into The Master of Design Course at Dundee and the work at our Masters exhibition. It is definitely one to watch for the students who have gotten in touch with me as they are considering applying for the course - and other Masters students who are embarking upon a design journey.

It should not be missed - design against crime | service design | co design | social design | transformation design | product design | interaction design | design for well being | design for disability | design thinking | design management | interdisciplinary...the list goes on....

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more about "THE END OF DESIGN on Vimeo", posted with vodpod

Tom, who was my project mentor, recently shared his archipelago of design at a workshop in London. Lauren Tan documented the day really well, in particular her insights from Toms model.

Bring on the recession

I would like to introduce Redjotter's  first ever guest blogger: David Hicks founder of Glasgow based consultancy CrossingTheBorder that specialises in developing services, visual communication and customer engagement.David shares his opinion on the T-Labs project I worked on during my MDes program... MSS_show3

Recessions stink, they really do and ours isn’t over yet by a long shot. We may be having a bit of respite at the moment but the experts predict that this initial growth of the UK economy will only be temporary. In all likelihood, there will be a further contraction followed by a further ‘false dawn’ before sustained growth finally kicks in.

This ‘W’-curve recovery pattern means we are in a strange period of economic stagnation. But ‘Never waste a good crisis’ are words being uttered by many in business. An initial opportunity, not least a critical one is that your business audience is in a receptive state, whether they are in the public or private sector, with regard to learning how things can be done differently, at minimal costs of course.

Another mantra we are starting to hear is ‘Do more, with less’. Not ‘Do the same as you were doing, with a bit less’ but do a lot more with a lot less’. This is increasingly true for public sector organisations as the reality of looming budget cuts starts to be realised.

It was with these thoughts rattling about my consulting brain that I visited the Dundee University Masters Degree Show last week. In particular, I was interested in a project, which was a collaborative undertaking between a number of the Mdes (Master of Design) students and with a real client. It was clear on arriving at the show, and glancing at the large format visuals this was no ordinary academic undertaking.

The students, through the ‘design school’ had been commissioned by a well-known global mobile company to look at how their services could be developed for an aging and increasingly elderly population. The client provided a framework, which could generically be described as a design thinking process, however the remaining architecture of the client solution was developed by the students themselves, no mean feat given the client had to buy the structure before any further work could be completed.

The client engagement methodology was titled Rip + Mix by the students, one that alluded to the deconstruct/reconstruct nature of the approach they intended to take through the design process. Within this process, the students developed their own creative tools and workshop formats that would allow them to answer the service design brief both thoroughly and commercially. It was clear from the presentation that they had done this with the highest standards of thinking, creativity and professionalism.

Not least, they had taken the opportunity to first reformulate the clients’ questions, prioritise them and double-check them with the client, (how many agencies, consultants and economic support organisations could do with a refresher in that part of the process alone?) and they also eschewed, I was glad to see the default ‘customer-centred design’ process most designers seem to think is the be all/end all first

Within the project, each student had identified their own strengths and interests and identified where they fitted with each stage whilst contributing in a truly collaborative way – designers egos seemed to be conspicuous by their absence, meaning the client needs were always coming first.

Although I can’t go into the detail of the project for IP protection reasons, the students, or former students as they now are, showed a remarkable capacity to understand the client. By taking sufficient risks in coming up with both innovative yet practical solutions and importantly grasping the opportunity that there was space to both educate and up-skill the client in the process, an additional set of value creating deliverables had been included in the project.

Now, these are the people I want to work with, no matter where we are on the W-curve.

Making Service Sense

MSS_show1

Last Friday, 11th September I had a remarkable day! Firstly, I discovered I had been awarded a distinction for my MDes degree! ...and secondly the exhibition of my work opened at Dundee University.

Making Service Sense is a service I have created hypothetically created during my MDes programme and with these foundations intend to turn into a reality. Making Service Sense offers young graduates a new way of accessing the world of service design, through a variety of methods and mediums.

The five core objectives:

1. To act as a knowledge bank.
2. To offer vibrant and relevant insights into the industry.
3. To provide a comprehensive pathway into service design.
4. To build connections between practitioners and graduates.
5. To grow and develop in a co-design manner - with the help of its users.

For the week of the Master of Design show Making Service Sense was articulated through a brand (logo design by Chris Clarke), a pack of 40 case study postcards, business cards, a process map, a 200 page design synthesis (all designed by Kate Andrews) and an interactive exhibition space!

MSS_show7

The exhibition space had four elements:

1. Take a seat
2. Join the conversation
3. Ask the industry
4. Read about the service

The space was conceptually designed to mimic what happens in this web space, in that my catalysts fuel further questions. On Friday evening, I harvested questions in real time - I put a question out to the service design community via twitter, but no one at the exhibition needed to touch a computer. I acted as a filter between the complexity of questioning about service design vs. industry experience vs. internet information. This is more than being a moderator it is about being a facilitator. I am the service design filter. I am Making Service Sense.

MSS_show4

So what is next?

I have learnt a lot over the past 12 months and hope to visit universities to talk about Redjotter and the journey I have been on during my MDes. I have also been invited by Tamsin at Engine to share Making Service Sense with the team in London next month!

the end of design

Tomorrow night at 6pm, an exciting lecture by Professors Tom Inns and Mike Press is taking place in Dundee. This lecture accompanies the Masters of Design Exhibition which showcases the work of my project.

Modern design has run its course. The challenges of our age demands a new design; in place of designing for desire we should design for inclusion, understanding and real world problem solving. The power of design thinking presents us with new opportunities for the future.

As Scotland's top rated institution for research design, the University of Dundee is uniquely placed to set out a new vision for the future of design. In this special lecture, Professors Tom Inns and Mike Press - both internationally acknowledged writers, researchers and broadcasters on design - provide a provocative and visionary of design in the 21st Century.

Evidence of this new design is seen in the work of this year's graduating Masters of Design students. The lecture accompanies their masters exhibition, providing vital contexts and insights into their work. Together, the lecture and exhibition emphasise Dundee's unique approach to the research and practice of design.

Tickets are available from University Online store and the Tower Building Reception.

Professor Mike Press is a fantastic speaker and has been a strong inspiration throughout my MDes year. Mike and I were part of the T3 team!

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Professor Tom Inns has been my project mentor this year and has been a major influence - I am really inspired by the way Tom makes sense of complexity through metaphors and language!

Picture 6

This should not be missed!

Being a Service Architect

Over the past few weeks, I have been working on blueprinting my service solution for my Masters. So far, I have developed five distinct concepts for visual representation:

  • Rooms of Knowledge
  • Service Stairway
  • Painting on the wall
  • Illustration of machinery
  • 2D.3D.4D dynamic dimensions

In summary, I am developing a service for design students and graduates that offers them an accessible pathway into the service design industry.

The models all have different levels of representation and detail, each illustrating how my understanding of what a 'service blueprint' has to be, and during the process the potential of what it could be (visually) has evolved.

ROOMS OF KNOWLEDGE

Working with the metaphor that 'service design' is a building, I developed one 'service design floor' - and mapped user journeys through this environment. The 'Rooms of Knowledge' are static - the 'experience' becomes tactile. This visual method asks questions such as; How does each room support learning? What are the props needed to support learning?

Redjotter Lauren Currie Service Design

So, which service design floor are you on? Is your current understanding peripheral or deep? What floor do you want to go to? Do you want to fast track between floors, or systematically go into every room? Serendipity causes people to enter the 'Rooms of Knowledge' by chance, whilst the physical rooms have different experiences.

SERVICE DESIGN STAIRWAY

Redjotter Lauren Currie Service Design

PAINTING ON THE WALL

Thinking big and playing with colourful paints enabled me to feel less cautious of the content and more focused on the route that users take through the service: Scribbling is an exploration. You start from nothing and learn as you go.”

Redjotter Lauren Currie Service Design

SERVICE AS A MACHINE

Looking at the movement of machines and the components that make up their function, I took visual inspiration from a postcard design from NESTA's Starter for 6 initiative. Drawing the service in this way has enabled me to think about how each 'stage' of the service impacts on the next stage in the process - every aspect a cog in a system.

Redjotter Lauren Currie Service Design

2D 3D 4D DIMENSIONS

Conceptually considering 2D as learnings, 3D as the landscape and 4D as the dynamic network, I am thinking dimensionally and treating the experience like a 3 dimensional shape. This is helps me think about the channels and routes into, through and out of the service, and view the experience holistically.

Redjotter Lauren Currie Service Design

I am aiming to incorporate backstage / physical touchpoints and user experiences into my final service design blueprint. So now a week of ultimate play lies ahead, as I turn the 'editor' down low and become an 'architect'. I am putting my pen and paper away (!!) with an aim to be very spatial. My study adviser believes I am on my way to developing "an iconic new way of representing a service". Very high hopes... I best get on with it!