A simple site, full of simple messages. The latest entry is particularly interesting as I have always found it challenging to cut down my word count when writing within constraints. Paul Ford has designed a little tool to assist along the way...
Ideo have a new website. Core 77 comment: "For me, the greatest achievement of the new IDEO.com is that it really manifests IDEO's culture--transparent, messy, highly creative. We are a family of observers and collaborators, builders and storytellers. For us, the site represents an opportunity area that we call 'networked culture,' by connecting people to content and each other in a dynamic way that builds communities, culture, and capabilities both online and offline."
I found it a little overwhelming at first, but the more you dig in, the more the site truly reflects Ideo's super clever way of working.
Ideo to go is a definately a brilliant service. They have covered everything - Why didn't I think of that? They are always so damn good...:)