tom inns

THE END OF DESIGN

The End of Design was the public lecture accompanying my recent Masters Exhibition. [slideshare id=2131578&doc=theendofdesign-091005111752-phpapp01]

"Modern design has run its course. The challenges of our age demands a new design; in place of designing for desire we should design for inclusion, understanding and real world problem solving. The power of design thinking presents us with new opportunities for the future.

As Scotland's top rated institution for research design, the University of Dundee is uniquely placed to set out a new vision for the future of design. In this special lecture, Professors Tom Inns and Mike Press - both internationally acknowledged writers, researchers and broadcasters on design - provide a provocative and visionary of design in the 21st Century.

Evidence of this new design is seen in the work of this year's graduating Masters of Design students. The lecture accompanies their masters exhibition, providing vital contexts and insights into their work. Together, the lecture and exhibition emphasise Dundee's unique approach to the research and practice of design. "

Lasting around an hour this video is a deep insight into The Master of Design Course at Dundee and the work at our Masters exhibition. It is definitely one to watch for the students who have gotten in touch with me as they are considering applying for the course - and other Masters students who are embarking upon a design journey.

It should not be missed - design against crime | service design | co design | social design | transformation design | product design | interaction design | design for well being | design for disability | design thinking | design management | interdisciplinary...the list goes on....

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more about "THE END OF DESIGN on Vimeo", posted with vodpod

Tom, who was my project mentor, recently shared his archipelago of design at a workshop in London. Lauren Tan documented the day really well, in particular her insights from Toms model.

the end of design

Tomorrow night at 6pm, an exciting lecture by Professors Tom Inns and Mike Press is taking place in Dundee. This lecture accompanies the Masters of Design Exhibition which showcases the work of my project.

Modern design has run its course. The challenges of our age demands a new design; in place of designing for desire we should design for inclusion, understanding and real world problem solving. The power of design thinking presents us with new opportunities for the future.

As Scotland's top rated institution for research design, the University of Dundee is uniquely placed to set out a new vision for the future of design. In this special lecture, Professors Tom Inns and Mike Press - both internationally acknowledged writers, researchers and broadcasters on design - provide a provocative and visionary of design in the 21st Century.

Evidence of this new design is seen in the work of this year's graduating Masters of Design students. The lecture accompanies their masters exhibition, providing vital contexts and insights into their work. Together, the lecture and exhibition emphasise Dundee's unique approach to the research and practice of design.

Tickets are available from University Online store and the Tower Building Reception.

Professor Mike Press is a fantastic speaker and has been a strong inspiration throughout my MDes year. Mike and I were part of the T3 team!

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Professor Tom Inns has been my project mentor this year and has been a major influence - I am really inspired by the way Tom makes sense of complexity through metaphors and language!

Picture 6

This should not be missed!

Process

We all use processes all of the time. To prove this we were asked to map out a process from our personal life. Map it out in such a way that it would enable someone else to carry out the process sufficiently. Following a process is an integral part of how many companies work - all designers have their own 'design process'.

I discovered that the 'process of describing' is a very important part of communication. Although, there are certain things you can only learn by doing : like tying your shoe laces and driving.

So using the langauge that we have been learning about strategy and mindfulness etc. I mapped out my process of making breakfast.

  • Key decision making: toast, cereal, strawberries
  • Analyse emotional well being: level of tiredness and sensitivity
  • Functionality: temperature outside
  • Time is the key factor

So how would I make this process better? Add diversity

The processes described throughout the class were all similar...proving we all go through the same processes every day. Where the process idea really gets interesting is when thinking about the Design Process..

Strategic-ness

Today I learned about thinking strategically. We spent this morning with Professor Tom Inns.

So after taking all this info in , we were then asked to apply these ideas from the corporate world to ourselves. Here goes ( this was created in approx 3 minutes :)

  • My mission: To always be eager to learn and know more. To adopt a way of thinking and perception of design and the world around us, that inspires others.
  • My objectives: Increase my network of contacts by 10 people by the next month.Continue to source potential routes to making my knowledge public: articles, reviews, interviews,blogging, talks etc.
  • My strategy : Make use of all resources available to me. Make use of the mind set and skill set of those around me. Do not lose my ambition and determination. Always love it and stay confident.
  • My plans, policies and measures: Get up smiling every morning. Be positive. Stop something when it is not fun anymore. Eat healthy and sleep lots. Laugh lots. Do it for myself, and not other people. Read everyday. Talk to people everyday.

This little exercise was interesting, and it was nice to hear what the others had come up with. It enabled me to familiarize myself with the concepts introduced in the lecture. Tom recommended this book to learn more about strategy:

The issue of 'planning' was brought up, and a very interesting perspective raised by Tom - the fact that the process of planning is very important, but the plan itself is very unlikely to come true...

I love to make plans and write lists so when I first heard this I thought 'but I want to the plans I map out to come true!'...after thinking about it I realise that if everything stayed the same, then the plan probably would come true, BUT...I will change, my environment will change, people around me will change, and most improtantly the world around us is changing. Therefore, the plan is unlikely to come true without a little tweaking!

Product & Service Innovation

This morning was spent with Professor Tom Inns, the Director of Designing for the 21st Century initiative. Tom runs our module entitled "Design Led Product & Service Innovation", which we share with the Design Ethnography course. He offered us some interesting definitions of innovation:

"The process of translating new ideas into tangible societal impact." Krisztina Holly

Our morning began with a little task, the masters of design students were asked to write their definition of design - the ethnographers were asked to write their definition of ethnography.

It is an understatement to say that design, as a word/subject, is very difficult to define. Here is a picture of my contribution :

My classmate Fiona's description - clear and concise:

It was interesting to see everyone's point of view. I also find it interesting that a group of individuals who all have some experience in the field of design - myself in particular having studied Product Design for four years- still find this question extremely uncomfortable!!

The ethnographers definitions were also thought provoking:

I understand ethnography to be the observation, understanding and translation of the human condition.

Tom then asked the room some questions which I am still thinking about - When does a designer need an ethnographer? When does the job of an ethnographer stop? When would I use an ethnographer?

At the moment, I find it hard to envision a situation when I would feel I had to hire an ethnographer! That is of course, at the stage in my career I am at now!  I am not sure if this is the right way to be thinking...I feel I have good experience in ethnography, I practised it a lot during my time in Amsterdam and have read books about the subject...I am confident in myself that I am a fairly talented observer.

I'm sure many more intriguing questions are going to form as these two programs continue to run in parallel.

We spent some time discussing 'innovation failures'. Tom pictured below demonstrating why the Sinclair 5 was so unsuccessful!

I learned that the word design comes from the Italian word 'disengare'! I also liked they way Tom advised me to use this time on the Masters as an 'experimental space for me to re-direct myself'.