The logo has a very organic and natural theme, although the lines are similar to the lines on the metro map. All this insinuates travel, growth and development. The logo will be beamed onto the walls. Over time it the aesthetics will grow to represent the steady flow of ideas and new insights.
Still lots of furniture in boxes but you get the idea...It is very rural and rustic which I predict will contrast beautfully with the modern decor and seating.
Tim and Arne, the thinkers behind Sloep ventures, discuss how to sign this space so it is clear from the exterior of the building.