product design

Das Ende

The question of when a project formally ends is one that I usually take for granted. But this project has been different - our client was real, the budget was concrete and it all felt true. 3643089169_114e9d34fb

Berlin felt like a whole new place in the sunshine...

I have learned a whole new way of designing that was really challenging, but ultimately very liberating. It challenged the process I have been taught  since high school . We didn't find a problem - we didn't evaluate concepts - we let all ideas and possibilities collide. At times this felt too random, too unstructured - but the vast amount of ideas generated in such a short space of time was nothing like I had experienced before.


RIP and MIX places the focus on the process of existing design knowledge, objectified in the form of existing products and services. I have a new found respect for that knowledge.

Social Animals

Picture 17 Social Animals: Tomorrow's designers in today's world was released on Monday, written by the inspirational Sophia Parker.

This is the most relevant and worthwhile report I have read recently. It is a must read for all designers who are on a social mission, students, design educators...the list goes on.

The paper addresses:

"The tensions and contradictions of service design: the most appreciable design movement of our times."

The reality that social design is a mind set  not a curriculum reinforces the core of my Masters project "A guide to a new mindset" .

I believe it is important that students realise it is not about product design or service design it is about good design with a social brief. I was intriguied to discover that only 6% of UK Design Firms focus soley on service...not quite sure how I feel about that statistic.

Social Animals has been causing quite a stir although has received some criticism from Kenneth Fitzgerald who tweeted about the "Jargon, buzzwords, wild generalizations, the obvious restated"

What do you think?