narrowcasting

Travel Tales

Having been doing lots of traveling lately and thinking about narrowcasting this article was really interesting...definately proves this sector needs design help. "Dublin's bus information system, overhauled last week by Applied Information Group and Image Now, has been criticised in the part for failing to indicate which direction passengers are traveling in. What's the worst informtation system you've experienced, and why?"

Read more here.

"Extremely confusing, woefully inaccurate and often ludicrously positioned. That's my verdict on the wayfinding and informational signage at most British airports." Steve Collis

Nice narrowcasting

I discovered Build, - graphic design and art direction, via Anamorphis. Their flickr conversations inspired me - they bring a whole new twist to the idea of narrowcasting. Could the main objective be to spread happiness or kindness? or make people take a little moment just to think, or smile. I know if I saw a screen at a train station which made me do any of those things, I would always remember it...and want to go back. I need to find out what the main goal of the narrowcasting is? To make people return to that train station, to improve the experience, to give them specific information?...or simply make their day a little brighter?