naples

Service in Naples

The 2009 Naples Forum on Service will explore service-dominant logic, service science, and network theory, and is scheduled for Capri June 16-19, 2009 They are currently calling for papers within the following topics:

- Networks, interaction and relationships - Value co-creation and changed customer roles - Value propositions and a stakeholder perspective - Integration of resources and capabilities - Business and social relations - Service innovation - Many-to-many marketing - The Viable System Approach - Other network approaches - New business models to manage networks and value - Experiences of service science projects in research and/or education - Brand communities - Markets as networks - Web 2.0 or the semantic web - Methodological issues