marcel zwiers

31 volts talk service design

Marcel has posted his input from the crowdsourced innovation event Community of Talents. In a room full of professionals in the area of service innovation, Marcel had the privilege of closing the day with a talk on the evolution of design (as a verb). This concept reminded me of David Townson's lecture 'A Bowler Hat with Sleeves' where he described blueprinting as a tool that structures and categorizes thinking – an iterative tool that can be used at the early stages of the design process. David talked about ‘verbing’take an object and service-ize it – make it a doing word.

I like it.

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