generation y

A complex phenomenon

I am part of Generation Y. We Control, Co-create, Connect and Collaborate. We are fueling a new world of work. e3 Unlimited are re-thinking and re-inventing the way work works.


"Ask Gen Y launched in October last year, a research-based initiative to help educate organisations on this new generation entering the workforce . Ask Gen Y believes organisations need to embrace the new world of work and do some very different thinking."


"We have been talked and written about, but so far it's been all noise and no action.

Born between 1978 - 1998 Generation Y have been brought up to expect everything, and settle for nothing.

Growing up in the most dynamic economy in history, we've been told we can change the world. We are optimistic, upbeat and filled with a sense of empowerment. But we are a complex phenomenon and full of contradictions: technology savvy but creative, environmentally conscious yet mobile. We expect instant rewards but also expect long term development. We think like entrepreneurs but value relationships over money.

We're a confusing bunch but we are the future.

Work these days naturally overlaps with life. Work used to be somewhere you'd go. Now it is something you do. Rather than focusing on balance alone, the new world of work is all about integration. It's about having the tools, structures, processes, policies and culture to work anywhere,anytime."