digital service design

Design explained by donuts

Two years ago, a clever guy called Douglas Wray posted a whiteboard breakdown of all the major social media services and explained how they differ from each other using the example of a donut. Quite fittingly he posted the image on Instagram–the photo sharing service and since then it has been helping lots of people understand what all these channels are and what they are used for. Screen Shot 2014-11-03 at 14.56.52

I think design terminology could also do with a helping hand from this donut explanation. The word design has become more mainstream and now terms like product design and fashion design are common and understood whereas terms such as service design and interaction design are still ambiguous titles that mean different things to different people. Throw experience design and social design into the mix and the boundaries become even more blurred.

I'm a big believer that trying to define this stuff is not the best use of our time - what we should be working on is doing the work and practising these processes - and the results speak for themselves. However, when it comes to education these labels are important ( for students, employers and educators ) and this is a conversation I've been having with my colleagues at Hyper Island, as well as our industry connections around the new MA in Digital Experience Design and how that encompasses various design disciplines, methods and processes.

Inspired by Douglas's social media version I've created Design Explained... it's a first draft and I'd love to hear your thoughts on how it can be simplified and clarified even further. What do you reckon? ( click on the pic to zoom in )

Donut_Design

 

Design explained by donuts

Two years ago, a clever guy called Douglas Wray posted a whiteboard breakdown of all the major social media services and explained how they differ from each other using the example of a donut. Quite fittingly he posted the image on Instagram–the photo sharing service and since then it has been helping lots of people understand what all these channels are and what they are used for. Screen Shot 2014-11-03 at 14.56.52

I think design terminology could also do with a helping hand from this donut explanation. The word design has become more mainstream and now terms like product design and fashion design are common and understood whereas terms such as service design and interaction design are still ambiguous titles that mean different things to different people. Throw experience design and social design into the mix and the boundaries become even more blurred.

I'm a big believer that trying to define this stuff is not the best use of our time - what we should be working on is doing the work and practising these processes - and the results speak for themselves. However, when it comes to education these labels are important ( for students, employers and educators ) and this is a conversation I've been having with my colleagues at Hyper Island, as well as our industry connections around the new MA in Digital Experience Design and how that encompasses various design disciplines, methods and processes.

Inspired by Douglas's social media version I've created Design Explained... it's a first draft and I'd love to hear your thoughts on how it can be simplified and clarified even further. What do you reckon? ( click on the pic to zoom in )

Donut_Design

 

Digital Service Design

The Design Leadership Series presented Digital Service Design on the 15th April. "Survival in the global economy has driven many companies to evolve from being simple creators of products to being creators of added value by providing sophisticated services that support their customers’ use of their products. Digital service design provides many new opportunities to bridge the analog and digital divide, and supports new ways to integrate real products with virtual experiences, and create entirely fresh, new services and experiences.

brian_gillespie

Digital service design used to be about content and architecture, but now it is about experience; it’s no longer simply about information architecture but rather experience architecture. To imagine the many connections that can be made, design managers need to have a solid understanding of their target audiences’ digital daily life, and the motivations that convert them to experiencing their product and service providers digitally. This understanding provides insights into the aspects of daily life that reveal unmet needs and desires and indicate opportunities to satisfy them."