core 77

An explosion of Service Design around the world

predictions 2009 Allan Chochinov, editor-in-chief from shares his insights for 2009 on "In 2009 I think we’re going to see an explosion of Service Design around the world. Many firms are already practicing it, but it will take on a new urgency as more and more people recognize service as the new product."

Thanks Nick!

Deserve your dream

This fantastic article "Deserve your dream" written by Mariano Amatullo, features in Core77 this week.

It is very much linked with the ideas I am exploring for Design Studies module - the responsibility of being a designer and the reality that designers can change the world.

"Despite, and perhaps because of, the world being in such turmoil, this is a very exciting time for design and designers. I firmly believe that with an expanded tool kit, designers can be instrumental contributors to a conversation about the future that it is getting increasingly layered and multidisciplinary."

This video was directed by Jonas Mayhabb


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"So when I'm feeling optimistic I imagine the next generation of designers seeing their professional work primarily as an opportunity to change the world. A lofty thought, I know, but that's the way the generational wind is blowing."

"Octavio Paz, the Mexican writer, poet and diplomat, once famously said: "Deserve your dream." These words resonate simultaneously with a sense of hope and responsibility. They also represent fundamental advice and inspiration that I take to heart with the start of each new project, as we seek to achieve our most important dreams through design."

Fresh Ideo

Ideo have a new website. Core 77 comment: "For me, the greatest achievement of the new is that it really manifests IDEO's culture--transparent, messy, highly creative. We are a family of observers and collaborators, builders and storytellers. For us, the site represents an opportunity area that we call 'networked culture,' by connecting people to content and each other in a dynamic way that builds communities, culture, and capabilities both online and offline."

I found it a little overwhelming at first, but the more you dig in, the more the site truly reflects Ideo's super clever way of working.

Ideo to go is a definately a brilliant service. They have covered everything - Why didn't I think of that? They are always so damn good...:)