Smarty Card. Learn to get stuff

Smarty Card was launched on Tuesday and it is both persuasive and worrying. The well-crafted site is aimed mainly at third to sixth graders, selling fun and colourful learning activities. It adds an element of incentive by rewarding success with points the kids can use to purchase virtual or real merchandise. This incentive is what makes this new service unsettling.


The service offers educational activities that kids complete on the basis of receiving tangible goods, such as DVDs, Nintendo Wii games or Star Wars toys.

Where is the sense of pride in learning?  Surely, it is wrong to teach our children that success translates into acquiring more stuff!!

Via Broadeep

Service Design in Chile

Erick Mohr at Intuire highlighted a new Service Design firm: Broadeep T-shaped people consultancy services. picture-51

"Our Mission establishes the foundation and purpose of our company, and the standard to follow in every action and decision:

  • Helping companies to properly manage the Service life-cycle.
  • Helping companies to co-create value for delivering superior services.
  • Helping companies to maximize the services value proposition.
  • Helping companies to cultivate a T-shaped people culture for service success.
  • Promoting Service Innovation and Customer Commitment to contribute to the Service Industry."

Broadeep have two offices based in the Netherlands and Chile. Interesting.