Digital Experience Design

#22 The Service Designer

Sarah Drummond needs no introduction on here :) - my co-founder at Snook, founder of Cycle Hack and the women I've spent the last six years trying to change the world with. I can't wait to welcome Sarah to Hyper Island to work with the students. Here's what she has to say...

What’s the biggest lesson you’ve learnt over the last year?

Let people fail in order to improve and don't tell them how to be better, ask them what they think, what they think could be better, why they did things the way they did them and how they would do them differently.

Screen Shot 2015-06-16 at 16.51.44 What’s your burning question of the moment?

What is the role of small design consultancies in a future where the capability is being spread throughout education, free online and embedded into large organisations and brought in house.  What will the new small design boutiques need to become and how will they adapt?

What’s the most inspiring thing you’ve seen/ heard/ read in the last year?

I was teaching in Amsterdam, and the tutor Karen, her sister was involved in the Bali boat sinking.  She spent 50 hours at sea in the ocean, where white sharks operate, there were storms and she didn't have a life jacket.  There was a dozen people some who didn't make it, she treaded water and held on for her life.  She talked to her sister about seeing a volcano erupt from a far, holding onto drift wood and looking at the stars in the sky feeling she was in paradise ready to die.  I feel quite affected by this and inspired that when she was ready to let go she said, her body kicked into survival mode.  I'm fascinated by this and inspired by human being's resilience.

What would be your one piece of advice to students on Hyper Island’s new MA in Digital Experience Design?

Look around you.  Every single thing from product to service to system to political system can be changed.  It's not easy but never forget that everything around you is made by another human being and the only way to change it is to collaborate with others and have a vision.

You can read more profiles here...

#21 The Local Government Designer

#20 The Start Up Designer

 #19 The Human Centered Designer

#16 The UX Designer

#15 The Data Designer

#14 The Experience Designer

#13 The Design Teacher

#12 The Creative Technologist

#11 The Creative Generalist

#10 The Hyper Island Designer

#9 The Conscious Designer

#8 The Business Designer

#7 The Networked Designer

#6 The Speculative Designer

#5 The Digital Maker

#4 The Craftsman

#3 The Storyteller

#2 The Dreaming Maker 

#1 The Go-Getter.

#13 The Design Teacher

I'd like to introduce you all to Professor Mike Press. I'm very lucky because Mike taught me at both undergraduate and postgraduate level and it's safe to say he has inspired me since the day I met him. Here is a post I wrote about a lecture he gave me seven years ago :) I remember the day Mike talked to our class about Design Against Crime - it was the day I realised I didn't need to design objects and started my journey to become a service designer. Since then we have worked together on many many things and he is now my friend as well as my role model.

I'm delighted Mike is coming to teach Hyper Island students at the end of this month. Here's what he has to say....

What’s the biggest lesson you’ve learnt over the last year?

That we never stop learning and we never stop reinventing. A year ago I was part of a team described by my university principal as “passionate explorers” as we were delivering pioneering programmes in service design and design ethnography. Nine months ago my fellow team members all left the University to take on new opportunities outside education. So I had to do some quick learning and adapting. I'm now delivering the world’s only Masters programme on service design for public service professionals which is provided via distance learning. Online teaching is completely new to me so I've had to design the course and the content, and learn new methods of engaging students. It's been challenging but hugely enjoyable and rewarding. This has helped me develop the vision for a unique MBA program which I hope to put together over the next year. We have to constantly learn new things, we have to constantly give ourselves new challenges, and stake out the new territories of opportunity.

As Brian Eno says, creative people are either cowboys or farmers. For a time I was a farmer, but over this last year I’ve saddled up to ride as a high plains drifter on a new range of learning.

What’s your burning question of the moment?

How do we reshape higher education? The world is changing very quickly and the structures and methods of education are not moving fast enough to keep up. Universities, art schools and other institutions of learning need to adapt far more quickly if they are to maintain their relevance to the communities they supposedly serve. In my view we need to envisage a diverse landscape on learning opportunities that involve public providers alongside others,  and provide flexible systems for learning that more fully exploit the social expertise within workplaces and communities. Universities were a wonderful invention of mediaeval Europe. The question is: are they fit for purpose in the 21st century? What’s the most inspiring thing you’ve seen/ heard/ read in the last year?

Being an educator means that you're never short of inspiration. My students never fail to inspire me by demonstrating how they grow in terms of the challenges they set themselves and the confidence that they gain. There are so many instances over the last year and so I will pluck one at random. Earlier this week five of my students participated in a very high level exploratory workshop to help redesign NHS outpatient services. They were the only students taking part, alongside chief executives, senior clinicians and NHS Scotland policymakers. None of the students had ever taken part in an event like it, and none had ever done any work in healthcare. The CEO of the organisation running the event emailed me yesterday to say that my students provided some of the best insights and ideas in the whole event, and one student had actually facilitated one of the two-hour workshops. The week before, this very same student was talking to me about her lack of confidence and feeling that she should maybe give up her course.

This is why we teach.

What would be your one piece of advice to students on Hyper Island’s new MA in Digital Experience Design?

Aspire to be a social expert. Expertise can be social or antisocial: it can be shared and open, or guarded selfishly and sold as a commodity. All human progress relies on social expertise and realising that the thing that we are really brilliant at, as well as earning us a good living, is something that we can teach others and that can inspire others.

Social expertise makes the world a better place.

#13 The Design Teacher

I'd like to introduce you all to Professor Mike Press. I'm very lucky because Mike taught me at both undergraduate and postgraduate level and it's safe to say he has inspired me since the day I met him. Here is a post I wrote about a lecture he gave me seven years ago :) I remember the day Mike talked to our class about Design Against Crime - it was the day I realised I didn't need to design objects and started my journey to become a service designer. Since then we have worked together on many many things and he is now my friend as well as my role model.

I'm delighted Mike is coming to teach Hyper Island students at the end of this month. Here's what he has to say....

What’s the biggest lesson you’ve learnt over the last year?

That we never stop learning and we never stop reinventing. A year ago I was part of a team described by my university principal as “passionate explorers” as we were delivering pioneering programmes in service design and design ethnography. Nine months ago my fellow team members all left the University to take on new opportunities outside education. So I had to do some quick learning and adapting. I'm now delivering the world’s only Masters programme on service design for public service professionals which is provided via distance learning. Online teaching is completely new to me so I've had to design the course and the content, and learn new methods of engaging students. It's been challenging but hugely enjoyable and rewarding. This has helped me develop the vision for a unique MBA program which I hope to put together over the next year. We have to constantly learn new things, we have to constantly give ourselves new challenges, and stake out the new territories of opportunity.

As Brian Eno says, creative people are either cowboys or farmers. For a time I was a farmer, but over this last year I’ve saddled up to ride as a high plains drifter on a new range of learning.

What’s your burning question of the moment?

How do we reshape higher education? The world is changing very quickly and the structures and methods of education are not moving fast enough to keep up. Universities, art schools and other institutions of learning need to adapt far more quickly if they are to maintain their relevance to the communities they supposedly serve. In my view we need to envisage a diverse landscape on learning opportunities that involve public providers alongside others,  and provide flexible systems for learning that more fully exploit the social expertise within workplaces and communities. Universities were a wonderful invention of mediaeval Europe. The question is: are they fit for purpose in the 21st century? What’s the most inspiring thing you’ve seen/ heard/ read in the last year?

Being an educator means that you're never short of inspiration. My students never fail to inspire me by demonstrating how they grow in terms of the challenges they set themselves and the confidence that they gain. There are so many instances over the last year and so I will pluck one at random. Earlier this week five of my students participated in a very high level exploratory workshop to help redesign NHS outpatient services. They were the only students taking part, alongside chief executives, senior clinicians and NHS Scotland policymakers. None of the students had ever taken part in an event like it, and none had ever done any work in healthcare. The CEO of the organisation running the event emailed me yesterday to say that my students provided some of the best insights and ideas in the whole event, and one student had actually facilitated one of the two-hour workshops. The week before, this very same student was talking to me about her lack of confidence and feeling that she should maybe give up her course.

This is why we teach.

What would be your one piece of advice to students on Hyper Island’s new MA in Digital Experience Design?

Aspire to be a social expert. Expertise can be social or antisocial: it can be shared and open, or guarded selfishly and sold as a commodity. All human progress relies on social expertise and realising that the thing that we are really brilliant at, as well as earning us a good living, is something that we can teach others and that can inspire others.

Social expertise makes the world a better place.

#10 The Hyper Island Designer

Meet Jesper Bröring. Jesper is a designer at Method and is an alumni of Hyper Island Manchester. I'm delighted to announce Jesper is the Industry Leader for our Experience Design Exploration Project. Here's what he has to say... What’s the biggest lesson you’ve learnt over the last year? Last year Method needed an interaction designer on a project in the New York studio. And I said that I’d love to go there for a while and so there I was on the plane from London to New York. I had never been and on the first day when I was walking to the office, I felt like I was walking to a new job. This obviously wasn’t the case, because I was just going to the NY office of Method and I had also already met a couple of my colleagues there before in London.

My biggest learning came from working with the team there. The ways of working in the offices are slightly different but on the project team we collaborated and changed the process where needed. The direct team was close to each other and we built up some great momentum and a great culture in a short amount of time. We all worked towards the same goal and I think that is where great work comes from.

Jesper_Method_Digital_Experience_Design

What’s your burning question of the moment? That would probably something like: What is the right balance of in-house and agency design teams? Sometimes I find it hard to be a partner because I think design is such an important thing within companies right now. If you look at the most successful companies at this moment then you will see that a lot of those are design led. Hence the question, what is the right balance?

What’s the most inspiring thing you’ve seen/ heard/ read in the last year? The podcast called StartUp by Gimlet Media. I am absolutely in love with it. It’s a podcast that you should start from episode 1 because it is a story of the creation of a company.

Alex Blumberg, who is the CEO of this company, is a great storyteller and on top of that in the podcast he is very open and assumes you don’t know anything. He sometimes doesn’t either. The podcast is very honest and has some great parts in it. It’s great to see how Alex works around problems and that is exactly why I find it inspiring.

What would be your one piece of advice to students on Hyper Island’s new MA in Digital Experience Design? I actually think students at Hyper Island don’t need a lot of advice so I’ll give very practical advice. As an Hyper Island Manchester alumni, I would say try to live with a couple of other students. And also preferably nearby other students. This is because the other students are in the same boat, on the same journey. They haven’t done Hyper Island before, might have moved countries and probably don’t know anyone else in Manchester. It sounds cheesy, but during Hyper Island you’ll create some new great friendships that will last a lifetime. And to add to this, I think that the power of Hyper Island is that you learn the most from each other. So living together or nearby is a great start of that.

#10 The Hyper Island Designer

Meet Jesper Bröring. Jesper is a designer at Method and is an alumni of Hyper Island Manchester. I'm delighted to announce Jesper is the Industry Leader for our Experience Design Exploration Project. Here's what he has to say... What’s the biggest lesson you’ve learnt over the last year? Last year Method needed an interaction designer on a project in the New York studio. And I said that I’d love to go there for a while and so there I was on the plane from London to New York. I had never been and on the first day when I was walking to the office, I felt like I was walking to a new job. This obviously wasn’t the case, because I was just going to the NY office of Method and I had also already met a couple of my colleagues there before in London.

My biggest learning came from working with the team there. The ways of working in the offices are slightly different but on the project team we collaborated and changed the process where needed. The direct team was close to each other and we built up some great momentum and a great culture in a short amount of time. We all worked towards the same goal and I think that is where great work comes from.

Jesper_Method_Digital_Experience_Design

What’s your burning question of the moment? That would probably something like: What is the right balance of in-house and agency design teams? Sometimes I find it hard to be a partner because I think design is such an important thing within companies right now. If you look at the most successful companies at this moment then you will see that a lot of those are design led. Hence the question, what is the right balance?

What’s the most inspiring thing you’ve seen/ heard/ read in the last year? The podcast called StartUp by Gimlet Media. I am absolutely in love with it. It’s a podcast that you should start from episode 1 because it is a story of the creation of a company.

Alex Blumberg, who is the CEO of this company, is a great storyteller and on top of that in the podcast he is very open and assumes you don’t know anything. He sometimes doesn’t either. The podcast is very honest and has some great parts in it. It’s great to see how Alex works around problems and that is exactly why I find it inspiring.

What would be your one piece of advice to students on Hyper Island’s new MA in Digital Experience Design? I actually think students at Hyper Island don’t need a lot of advice so I’ll give very practical advice. As an Hyper Island Manchester alumni, I would say try to live with a couple of other students. And also preferably nearby other students. This is because the other students are in the same boat, on the same journey. They haven’t done Hyper Island before, might have moved countries and probably don’t know anyone else in Manchester. It sounds cheesy, but during Hyper Island you’ll create some new great friendships that will last a lifetime. And to add to this, I think that the power of Hyper Island is that you learn the most from each other. So living together or nearby is a great start of that.