#58 The Design Club Designer

Noam Sohachevsky is the co-founder of Mint Digital and he's now a service designer at Apps for Good.  We first met through a mutual connection (thank you Tom Trewhella!) and quickly realised we were both on very similar journeys. We both founded successful design agencies and left in the search for something different and we're both currently moonlighting; building our own ventures to help make the change we want to see in the world. We have been supporting and cheerleading each other since and I can't wait to see what 2018 has in store for Design Club. Noam has written about how his venture has been developing over 2017 here. Here is what he has to say...

What's the biggest lesson you've learnt over the last year?

It’s all about the tribe. Finding people that care about what you’re doing, as much as you do. This isn’t a new lesson, but since starting Design Club, I appreciate it more than ever. Design Club is not-for-profit. It relies on the generosity of others. For support. For guidance. For mentoring (of children). Without a tribe, Design Club can’t happen. Without tribes, nothing of meaning can happen.


What's your burning question of the moment? 

What's the best way to nurture empathy in children? Design Club is answering this question by creating Design Thinking workshops and projects for children.

Design Club isn’t alone. For example, there is The Empathy Toy, by Twenty One Toys. Start Empathy, by Ashoka. The Empathy Museum (not just for children) has created A Mile in My Shoes. A shoe shop where visitors are invited to walk a mile in someone else’s shoes.

I hope we continue to look for ways to nurture empathy. In the book, Zero Degrees of Empathy, clinical psychologist Simon Baron-Cohen claims that “empathy is our most valuable natural resource.”


What's the most inspiring thing you've seen in the last year? 

Google Expeditions. It allows teachers to take their students on virtual school journeys, from Machu Picchu to Antarctica to the International Space Station. For students, it provides rich and immersive experiences. For schools, it offers a valuable service. If adopted (or delivered) widely and in the right way, it could be transformative for education. As a piece of engineering, it’s a beautiful union between content, design, and technology.

What would be your one piece of advice for students out there? 

Embrace empathy. Be your most empathic self. Not just in your work as a designer. But in your life and everything you do. True empathy makes us more understanding, more tolerant, and more generous.

You can read the rest of our profiles here: 

#57 The Digital Delivery Manager Mum

#56 The Designer of Public Services in the Digital Age

#55 The Little Village Designer

#54 The Podcasting Designer

#53 The Collaboration Designer

#52 The Producer Designer

#51 The Virtual Reality Designer

#50 The Cultural Designer

#49 The in-between Design Researcher

#48 The Chaos Wrangler

#47 The Honest Designer

#46 The Ethical Fashion Designer

#45 The Designer of Power

#44 The Designer of Communities

#43 The Transition Designer

#42 The Drawing Designer

#41 The Ethical Futurist

#40 The Actor-Coder

#39 The Motherhood Designer

#38 The Zoo School Designer

#37 The Thinking Clearly Designer

#36 The Accidental Designer

#35 The Workwear Designer

#34 The Designer of Vulnerability

#33 The Graphic Designer

#32 The Design Graduate

#31 The Service Design TV Host

#30 The Change Maker

#29 The Learning Designers 

#28 The Human Interaction Designer

#27 The Full Stack Strategist

#26 The Design Writer and Doer

#25 The Behavioural Designer

#24 The UX Leader

#23 The Behavioural Researcher

#22 The Service Designer

#21 The Local Government Designer

#20 The Start Up Designer

#19 The Human Centered Designer

#18 The Strategy Designer

#17 The Interaction Designer

#16 The UX Designer

#15 The Data Designer 

#14 The Experience Designer

#13 The Design Teacher

#12 The Creative Technologist

#11 The Creative Generalist

#10 The Hyper Island Designer

#9 The Conscious Designer

#8 The Business Designer

#7 The Networked Designer

#6 The Speculative Designer

#5 The Digital Maker

#4 The Craftsman

#3 The Storyteller

#2 The Dreaming Maker

#1 The Go Getter