Last week I went to the first event held by Orange to mark the launch of their forthcoming initiative to promote mobile micro volunteering. I rocked up with the lovely Cassie Robinson knowing nothing about the idea or who was going to be there. The 50 people crowd wore stickers - developers sporting a blue sticker, people from orange an orange sticker and social entrepreneurs a green sticker. The aim of the evening was simply to 'meet in each other in person' - simple and true.
The force behind this new initiative is the merging of Orange and T mobile ; Everything Everywhere . They have more customers than the population of Canada! They certainly have the potential to harness this power to do something good!
This new venture is encouraging people to make minutes matter, to do something from your phone that will take 5 minutes. It clearly presents new opportunities to work differently and it may highlight how much generosity there is in the world.
I suppose I am most interested in the balance of actions that can be done online and what can be done offline. Nevertheless, I am always interested in things that aim to liberate and inspire people so I will be watching closely.
p.s I was a big fan of the speakers wearing a red flower in their shirt pocket. Nice touch.