Change by design

The title and publication date has been released for Tim Brown's book on design thinking. It will be published by Harper Collins under their Harper Business impression and is due for release late September 2009. "This book introduces design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and creative."

"Design thinking is not just applicable to so-called creative industries or people who work in the design field. It’s an approach that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by re-examining the ways that their nurses manage shift change or Kraft to rethink supply chain management. This book is for creative business leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society."


I can't wait to get my hands on a copy! It is the notion of design thinking being applicable to those outside the creative industries and the design world that interests me the most. I wonder how IDEO intend to promote this book to these people?

Discovered at Tim's blog.